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What Is Local SEO And Why Is It Important For Small Business

SEO (Search Engine Optimisation) is one of the most necessary strategies to rank higher on the search engines on the web. Google introduces new features and upgrades for their Search Engine Result Pages all the time. You finally learn about the new ropes of SEO then suddenly a new update comes, and you have to start learning all over again!

Seo for small business

The small business owner has to stay at the top when it comes to local SEO. If you want to grow your small business, then it helps to hire professional local SEO services. This will help you to get noticed by the local customers. If you have a better local ranking, then your sales will increase. Basically, it means trying to get on the first page of the Google results because, lest face it, very few of us will search past this point.

What is local SEO?

Local SEO allows you to make your company visible within your geographical boundaries. It is one of the most effective ways to promote your local business online.

If you are a small business, then local SEO will help you to promote your products and services. You can attract more local customers by appearing in the search results of potential customers.

Most businesses don’t actually use local SEO services. So this is a big opportunity for you to stand out on the search engines, directories, and local searches. It will allow your small business to stand out from the crowd.

Essentially it is the words and phrases you use within your site that people are actually searching for. Because people are searching using those specific words and phrases, Google sees them on your site so that’s where it directs the traffic – to you.

1. Local searches lead to sales and the domino effect

Local seo
  • Local searches helps with awareness of products, this leads to…..
  • More store visits and….
  • The frequent visits by the customers can lead to more local reviews so…..
  • This can also help you to attract more local customers to your stores. 

2. Local SEO will provide you with a competitive edge

Local SEO will provide your small business with a competitive edge. It will not be that difficult to beat your local competitors in local searches and get all the business because, as previously mentioned, most businesses don’t do it.

3. Your customers are using local keyword 

Local keywords contain location-specific phrases. They help to generate results that are related to the same geographic location. So, an example of what people might search is ‘Plumbers in Adelaide’. If you don’t have something similar in your content, then you are not going to rank for that search even if you do service parts of Adelaide.

So it’s important to identify local keywords to attract more customers.

4. Local SEO puts your business front and center

If you want to grow your small business, then it is important to get recognized by the local customers. If you use local SEO then it will help you to get your business higher in the rankings and so you will be on that first Google search page.

This will also help you to reduce your advertising costs. How? Because using the right SEO leads to organic traffic which simply means people will easily find you without you having to pay for it.

Wrap up

If you have a small business and you are trying to grow it then using local SEO can help you to increase your sales. You become more visible to your local customer base.

Having your local SEO setup properly is essential to ensure that your local business can thrive. If you are a new small business, then it is important to rank in the search lists of people who are searching for the products you are selling in your area.

Now we get that all of this sounds a bit confusing to most people but it’s honestly not that hard when you know how. Engaging someone who is experienced in the field will do absolute wonders for your business and is exceptionally cost effective so maybe it’s time you gave it a try.